David Boulos Logo.

Premier Executive Coach in Dubai & Abu Dhabi. Elevating Leadership Performance for the C-Suite.

Move beyond generic strategies. Unlock sustainable high performance through
evidence-based psychology, neuroscience, and transformational leadership coaching.

Trusted by Leading Organisations Across the Region

Leadership

is not just about strategy. It is about psychology.

As a dedicated Leadership Coach in Dubai and Abu Dhabi, I partner with C-level executives, Founders, Directors, and VPs who have reached the pinnacle of their careers but seek deeper self-awareness and greater impact.

My approach diverges from standard business coaching. By integrating Executive Coaching with techniques like Neuroscience, Evidence-Based Psychology, and more, I help senior leaders who are successful on paper but constrained by invisible psychological patterns that limit their impact.

Whether you are navigating a high-stakes transition or seeking to refine your executive leadership style, the goal is clear: to unlock your full potential, professionally and personally.

How We Work Together

01.

One-on-One Executive Coaching

01. One-on-One Executive Coaching

For C-Suite, Directors, VPs, and Founders.

True leadership requires looking inward. As an experienced Executive Leadership Coach, I provide a confidential space to explore the cognitive wiring and emotional patterns that drive your decision-making.

  • The Goal: Deepen self-awareness and achieve sustainable high performance.
  • The Method: A personalised blend of coaching, neuroscience and evidence-based psychology tailored to the unique pressures of the UAE market.
  • The Result: Clarity, resilience, and a strengthened capacity to lead with influence.

02.

Leadership Facilitation & Training

02. Leadership Facilitation & Training

Experiential. Reflective. Transformational.
“Tell me and I forget. Teach me and I may remember. Involve me and I learn.”

My workshops are designed as facilitations, not lectures. Whether guiding a focused workshop or an executive offsite, I help leaders and teams work with the underlying mindsets, behaviours, and systems that shape performance, using globally recognised frameworks:

  • Transformational Leadership: Overcoming challenges at the level of consciousness, informed by Aberkyn–McKinsey & Company accreditation.
  • Team Effectiveness: Belbin Team Roles for high-performing units.
  • Immunity to Change: Based on the work of Robert Kegan (Harvard Psychology).
  • Emotional & Spiritual Intelligence: Certified EQ-i 2.0 and SQ training.
  • Cultural Transformation: Barrett Values certification to align culture and behaviour.
  • Neuro-Linguistic Programming (NLP): Applied cognitive and behavioural modelling informed by Master Practitioner training with Richard Bandler, co-creator of NLP.

03.

Leadership Assessments (LCP)

03. Leadership Assessments (LCP)

As a certified Leadership Circle Profile (LCP) practitioner, I work with what is widely regarded as the gold standard in leadership 360° assessment.

I deliver LCP engagements for individual executives and entire leadership teams, combining the full assessment with a structured group debrief and a confidential two-hour individual deep dive. For organisations, LCP is often repeated year on year to track leadership effectiveness, cultural shift, and behavioural change over time, creating a clear baseline and a powerful foundation for sustained coaching and development. Alongside LCP, I also work with complementary assessments where context requires broader insight:

  • Belbin Team Roles: To understand how individuals contribute within a team, this assessment maps the natural roles people play in collaboration, from strategic thinking to execution and relationship-building. It enabling leaders to design more balanced, effective teams and improve day-to-day collaboration.
  • Barrett Values Centre: Deployed at scale across organisations. This assessment provides a snapshot of the values employees bring to work, how they experience the current culture, and the culture they aspire to bring in. It helps identify alignment gaps, and opportunities for transformation.
  • Emotional Intelligence (EQ-i 2.0): To surface patterns in emotional regulation, relational impact, and leadership presence.
  • Spiritual Intelligence (SQ): To explore values, meaning, and purpose as drivers of leadership behaviour.
  • NBI Thinking Preferences: To understand cognitive styles and decision-making tendencies.
These tools are never used in isolation. They are integrated selectively to translate data into practical leadership insight, behavioural shifts, and measurable organisational impact.

04.

Hypnotherapy for Executives

04. Hypnotherapy for Executives

Subconscious. Personalised. Lasting.
You already know what needs to change. Hypnotherapy works at the level where the knowing finally becomes the doing.
Most leaders arrive at this work having already built the awareness. They understand their patterns. And yet, the same response resurfaces before the board presentation, the same hesitation appears in the executive meeting, the same inner voice quietly questions what the results already disprove.

The gap between intellectually knowing something and genuinely embodying it is not a willpower problem. It is a subconscious one. Hypnotherapy addresses it directly: reinforcing positive beliefs and behaviours at the level where habitual patterns are actually held, through a fully personalised, professionally recorded script listened to regularly over several weeks.

Available as a standalone engagement or integrated alongside an executive coaching journey.

  • The Goal: Reinforce lasting behavioural change at the subconscious level.
  • The Method: Personalised sessions, a bespoke script, and a professionally recorded audio programme tailored to your specific goals.
  • The Result: Greater confidence, calmer presence, and the ability to lead from a place of genuine belief rather than managed performance.

About

David Boulos

About David Boulos

Where Evidence-Based Psychology Meets Executive Strategy

In the high-pressure landscape of the UAE, generic leadership advice is rarely sufficient. I established my practice to bridge the gap between business objectives and human behaviour.

As a business coach, an executive coach and a leadership coach in different areas; I offer transformation. My work is grounded in a deep understanding of neuroscience and psychology, allowing me to help leaders rewire the thinking patterns that limit their performance.

My methodology is backed by a rigorous portfolio of global certifications:

  • Certified Leadership Circle Profile (LCP) Practitioner
  • EQ-i 2.0 & SQ (Emotional & Spiritual Intelligence)
  • NLP Master Practitioner
  • Hypnotherapist
  • Robert Kegan’s Immunity to Change Facilitator
  • Barrett Values Centre (Cultural Transformation)
  • NBI (Thinking Preferences & Neuroscience)
When you work with me, you are engaging with a partner who understands the complexities of the C-Suite and possesses the clinical tools to help you navigate them.

The Impact of Executive Coaching

Global Marketing Leader David Boulos driving international brand strategy and growth.

Global Marketing Leader
Roche

“Overcoming self-criticism & the fear of making crucial mistakes, to improve high stake decision-making.”
– Firas Abu Manneh
David Boulos CEO MENA leadership coaching and executive advisory services.

CEO MENA
Omnicom Media Group

“Being well-equipped as a leader, to transition from a Chief Operating Officer to a Chief Executive Officer role.”
– Elda Choucair
David Boulos, Senior Partner and Executive Coach, specializing in the NICHE leadership framework and corporate transformation.

Senior Partner
Kearney

“Having a coach that you can completely trust, to have honest & transparent conversations and grow as a leader.”
– Raffi Boladian

Hear from Our Clients

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Daniel Lemos profile picture
Daniel Lemos
27 July 2026
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David provided me with great executive coaching at a crucial point in my career, as a director of a multinational in the UAE. He helped me to read the situations better e redefine my course of actions.
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Aiman Ali
27 July 2026
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Working with David as my Leadership Coach has been an outstanding experience. As an Applications Director in Jeddah, I wanted to strengthen my leadership skills and prepare for career growth, and the impact exceeded my expectations. He quickly built a trusting, comfortable environment that felt like speaking with a long-time friend, making it easy to openly discuss challenges and weaknesses without judgment. His coaching is practical, insightful, and focused on real-world application, with clear takeaways I could immediately use in leadership, communication, and decision-making. Beyond work, it also improved my self-awareness, confidence, and emotional resilience, positively influencing both my professional and personal life. I highly recommend him to any director or C-level executive seeking meaningful leadership and personal growth.
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Hamed Odeh
17 July 2026
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David Boulos is a top‑tier Executive Coach and Leadership Coach whose influence has been instrumental in my professional development. His coaching was very important and extremely useful in guiding me through major decisions, strengthening my leadership capabilities, and elevating my performance as a Regional Director in Abu Dhabi.
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Charif Beainy
17 July 2026
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Great executive coach in Abu Dhabi, ideal for leadership positions / C-suite, helped me with concrete steps that translate into effective improvements, no fluff all results !
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Shaeb Alnajjar
6 April 2026
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Thank you David for the positive energy and engagement with my executive coaching session in Abu Dhabi. It had helped my leadership and execution tremendously. Looking forward to future collaboration
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Ivana Bajamic
27 March 2026
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I had the privilege of working with David during a team leadership facilitation session in Dubai, and it genuinely left a lasting impression on me. What stood out most wasn’t just his expertise in leadership coaching and executive coaching, but the way he connects with people on a very human level. David has a calm, grounded presence that immediately puts you at ease. He listens deeply, asks thoughtful questions, and creates space for real reflection. During the session, I found myself thinking differently about my role as a leader, not because I was told what to do, but because David guided me to discover it myself. His leadership facilitation style is both structured and flexible, striking a balance that keeps the conversation purposeful while still allowing it to flow naturally. You can tell he genuinely cares about the growth of the people he works with, and that makes all the difference. If you’re looking for someone who brings authenticity, insight, and a truly personal touch to executive coaching or leadership development, especially in a dynamic place like Dubai, I would wholeheartedly recommend David.
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Raymond Martyn
14 March 2026
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I had the chance to work with David Boulos through a series of one-on-one Executive Coaching sessions in Abu Dhabi, and I found the experience extremely valuable. As a finance professional at a sovereign wealth fund, where I lead a team focused on Emerging Markets, I was looking for practical Leadership Coaching that could apply to real situations. David strikes a great balance between being professional and approachable. He listens carefully, asks thoughtful questions, and helps you step back and think more clearly about leadership challenges. The sessions felt relaxed but always productive. I came away with several practical insights that I’ve already applied with my team. I’d definitely recommend David to senior professionals looking to sharpen their leadership skills.
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Abdin Al Maazmi profile picture
Abdin Al Maazmi
27 February 2026
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Working with David as my executive coach has been truly transformative for my career. Since we started working together, I've jumped from VP to Director level. These are milestones I genuinely don't think would have happened without his guidance and support. He helped me develop assertive communication skills that changed how I show up at work every day. I learned how to set boundaries with my manager, manage up more effectively, and handle workplace stress in a much healthier way. These weren't just professional skills — they became part of my personal growth too. One of the biggest turning points was navigating this career transition to a new company and a completely new industry from Dubai to Abu Dhabi. His leadership coaching gave me the confidence and tools to make that move successfully. I went in with clarity, stronger communication, and the ability to advocate for myself in a way I never had before. If you're looking for an executive coach who genuinely invests in your leadership & personal growth and delivers real, measurable results — I can't recommend him highly enough.
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Rehab Lootah
25 February 2026
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As a Deputy CEO based in Dubai, I have experienced several leadership programs throughout my career. However, working with David in executive coaching and leadership coaching has been truly transformative. From the beginning, I felt genuinely heard. David is an exceptional listener who creates a safe and respectful space for reflection. As an Emirati woman in a senior leadership role, cultural understanding is extremely important to me. What differentiates him is his ability to operate across cultures while intuitively understanding the nuances of Emirati and regional culture and sensitivities. That awareness made it easy to build trust and feel completely at ease. What I value most is that he never tells me what to do. Instead, he guides my thinking so that the decisions and changes come from me. Within the first few sessions, I was already implementing meaningful shifts — and not only did I notice the difference, but those around me did as well. The impact extended beyond my professional role and positively influenced my communication and relationships in my personal life. If anything, the only downside is that executive coaching journeys should not have an end. I highly recommend David to any senior leader in Dubai looking for high-level executive coaching and leadership coaching that creates real, lasting change.
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Juanjo Tuccio profile picture
Juanjo Tuccio
15 February 2026
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As a senior airline executive in the UAE, I have worked with several advisors and consultants over the years, but David Boulos stands out as an exceptional executive coach and leadership coach in Abu Dhabi. His sessions were truly insightful, fully tailored to my individual needs, and very well structured. Each discussion was clearly designed to address real-world leadership challenges at an executive level, while providing practical and effective tips to fully unlock leadership potential. What I valued most was how his sessions stimulated genuine self-discovery and critical thinking. Rather than offering generic advice, David created a framework that allowed me to reflect deeply, challenge my own assumptions, and set myself on a continued journey of self-improvement. For any senior leader seeking a highly professional executive coach in the UAE who delivers tangible outcomes, I highly recommend David Boulos.

Executive

& Leadership Coaching FAQs

Is hiring an executive coach in the UAE actually worth it for senior executives? 

Yes. For senior executives, the isolation at the top can lead to blind spots. An executive coach acts as an objective thinking partner, helping you navigate complex stakeholder management and decision-making, which ultimately protects and grows the organisation’s value.

What kind of ROI can a VP or C‑suite leader expect from executive coaching?

ROI is measured in improved decision quality, higher retention of key talent, and faster execution of strategy. When a leader improves their emotional intelligence and communication, the efficiency of their entire division increases.

How should I decide how much to pay for an executive coach as a senior leader?

Investment should be weighed against the cost of leadership failure and opportunity loss. The best leadership coach programmes are measured by the value of the transformation and the seniority of the expertise provided. Look for certified practitioners with a track record in psychological safety and behavioural change.

What exactly does an executive coach do for a VP or C‑suite leader?

An executive coach acts as both a mirror and a challenger. The coaching relationship serves as a strategic thinking partnership—providing analytical rigour and business acumen to help leaders work through complex challenges, pressure-test ideas, explore alternative perspectives, and arrive at clear, well-considered decisions. In addition, drawing on frameworks rooted in evidence-based psychology and neuroscience, alongside tools such as 360 assessments, leaders are supported in identifying limiting beliefs, strengthening leadership, and building resilience in high-pressure environments.

How is executive coaching different from business coaching for founders and CEOs?

While a Business Coach often focuses on strategy, operations, and P&L, an Executive Leadership Coach focuses on the person driving the strategy. We work on the internal psychology, resilience, and behavioural patterns that allow the leader to execute that strategy effectively.

Ready to Lead with Greater Impact?

If you are looking for an Executive Coach in Dubai or Abu Dhabi who understands the complexity of your role, let’s have a conversation.
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